1. Why Logos Matter #
A logo is often the first thing customers notice. When it’s used consistently, it builds trust and makes the brand look polished. Here’s where the logo appears:
- In emails sent to customers (like review requests — if enabled)
- On the “Feedback” forms
- On social media share images
- Inside your agency dashboard
2. Image Formats: What Works Best? #
Here’s what to use and what to avoid:
✅ Recommended:
- PNG – Best choice! Keeps quality high and supports transparent backgrounds (great for emails).
- JPG / JPEG – Good if your logo has no transparency or includes photo-like elements.
⚠️ Acceptable (with a note):
- SVG – Sharp and scalable, great for social media and dashboards. ⚠️ But not good for emails — many email apps don’t display SVGs properly.
🚫 Avoid:
- GIF – Not ideal for logos. Static logos in GIF format tend to lose quality.
3. Tips for Preparing Your Logo #
The platform auto-generates different versions of your logo, but it helps to start with a good source image. No need to upload multiple sizes — Flexi Review handles that for you!
👍 Best Practices:
- High quality – Always upload the highest resolution version you have.
- Transparent background – Especially useful for social media (use PNG or SVG).
- Balanced shape – Avoid logos that are too wide or too tall. A more square/rectangular shape fits better in most places.
- Leave space around the logo – Don’t crop too tightly. A little breathing room helps.
4. Where Your Logo Is Used (and What Works Best) #
| Where It’s Shown | Ideal Format & Size | Tips |
| Emails | PNG, around 300×80 px | SVGs won’t work in emails. PNG is the safest choice. |
| Feedback Form | PNG or SVG, around 300×120 px | Will shrink on mobile to around 80px tall. |
| Social Media Images | PNG or SVG, at least 600×600 px | Transparent background helps your logo blend nicely. Square-ish logos work best. |
| Organization/Customer Cards | PNG or SVG, around 300×128 px | Just make sure the logo is crisp. |
| Internal Thumbnails | Auto-generated | System creates a 50×50 px version automatically. |
5. How to Upload & Manage Logos #
Where You Can Upload #
- While creating a Customer
- While creating an Organization
- While editing an Organization
- While editing a Feedback Form
- While editing a Review Request Campaign
- When using the Social Media Image Designer
What Happens When You Upload #
- Your logo gets added to the organization’s logo library.
- If no logo was set before, this becomes the main one.
- You can upload more than one version (PNG, JPG, SVG).
- The system automatically creates versions for different uses:
- Emails
- Feedback forms
- Social media
- Internal thumbnails
👉 No need to upload different sizes — Flexi Review does the heavy lifting behind the scenes.
